Job Details

Global Digital Campaigns Lead

This is a remote position available to any qualified candidate in the United States. Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose always guided by our core values. Join us in shaping the future of business. Could you be the one to make a difference?

Role Summary / The Opportunity

As a Global Digital Campaigns Lead, you will be the principal architect of our digital growth engine for technology services. This is a high-impact, strategic role for a motivated, analytical leader who excels at the intersection of data, technology, and customer-centric marketing. You will move beyond traditional campaign management to own the end-to-end strategy, execution, and analytical optimization of global digital programs spanning our AI, analytics, cloud, IoT and digital experience services programs. Reporting to the Global VP of Technology and Service Line Marketing, you will act as a strategic partner to our service line marketing leaders, transforming business objectives into dynamic, full-funnel digital programs that drive measurable pipeline and revenue. You are a master of the B2B buyer's journey and an authority on orchestrating digital experiences. If you are an analytical innovator who thrives on connecting disparate data points to uncover strategic insights and loves to tell the story of marketing's impact, this is your opportunity to shape global capability-awareness and demand generation strategy for one of the most impactful technology services leaders in the market today.

What You'll Do (Key Responsibilities)

Campaign strategy & architecture:

• Partner with service line leaders to define campaign objectives, target segments, and messaging strategies.
• Design and architect integrated, full-funnel B2B marketing campaigns across multiple channels, including paid social (especially LinkedIn), SEM, display, programmatic, email nurture, and web.

Performance measurement:

• Own the end-to-end performance analysis for all global digital campaigns for Technology and Service Line Marketing.

Data-driven optimization:

• Establish and lead a rigorous testing and optimization framework (A/B, multivariate) to continuously improve performance against pipeline and revenue goals.
• Analyze complex, cross-channel performance data to identify strategic levers for optimization and recommend corrective actions.

Executive reporting & data storytelling:

• Translate performance data into a compelling narrative of marketing's impact on pipeline and revenue.
• Develop and present insightful quarterly business reviews to executive and sales leadership, providing clear, actionable recommendations backed by data.

Cross-functional leadership & orchestration:

• Act as the central orchestrator for campaign execution for Cognizant's Technology and Service Line Marketing programs.
• Lead through influence, briefing and aligning cross-functional teamsincluding creative, content, operations, and mediato ensure cohesive and timely campaign delivery.
• Lead cadence calls with stakeholders and regional teams to drive alignment on performance and optimization.

MarTech & innovation:

• Serve as a subject matter expert on the digital marketing technology stack. Understand and leverage the capabilities of our MarTech (Salesforce, SixSense) and AdTech to maximize campaign performance and recommend new technologies to drive business outcomes.

What You'll Bring (Qualifications & Experience)

Bachelor's degree in Marketing, Business, Statistics, or a related field.

A minimum of 7+ years of progressive experience in B2B digital marketing, with a strong focus on scoping, planning, and managing data-driven demand generation campaigns.

Expert-level, hands-on proficiency with LinkedIn Campaign Manager, including advanced targeting, budget optimization, and diverse ad formats.

Deep, practical experience with an enterprise-level CRM (Salesforce is strongly preferred), including building nurture programs, managing data flows, and creating performance reports.

Advanced proficiency in web analytics platforms (e.g., Google Analytics 4, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).

Demonstrated experience with B2B multi-touch attribution modeling and reporting on campaign influence on pipeline and revenue.

Proven success in leading complex projects and influencing cross-functional teams in a matrixed organization.

Exceptional communication and presentation skills, with a demonstrated ability to articulate complex concepts and performance data to a variety of audiences, including executive leadership.

Experience with enterprise AI value propositions and marketing technology is highly desirable.

The Ideal Candidate Profile

You are a natural "dot-connector" and a critical thinker, adept at synthesizing disparate data sets (quantitative, qualitative, market trends) to uncover the underlying story and identify strategic opportunities others might miss.

You possess an entrepreneurial and experimental mindset, with a relentless drive to test, learn, and optimize. You see ambiguity as an opportunity to build and innovate.

You are a compelling data storyteller, capable of transforming numbers and charts into a persuasive narrative that drives understanding, builds consensus, and inspires action.

You are a proactive and resilient leader, comfortable navigating a fast-paced environment, managing concurrent projects, and building strong, collaborative relationships across all levels of the organization.

Work Model

We strive to provide flexibility wherever possible. Based on this role's business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

Salary and Other Compensation

Applications will be accepted until September 25, 2025. The annual salary for this position is between $160,000 - $180,000, depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits

Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.