Job Details

Director, Marketing & Communications

Hours of Work: Monday - Friday 8:00 AM - 5:00 PM. Screening will begin ASAP and continue until the position is filled. Start date to be determined, but as soon as practicable after the hiring/interview process.

Salary and Benefits: This is a full-time, benefited Managerial 5 level position. Starting wage range: $82,820.00 - $93,623.00/annually, depending upon experience.

Educational Benefits for the employees and dependents

Tuition Reimbursement

15 18 Paid Holiday/Closure Days

Three Paid Personal Days

Healthcare/Dental/Vision/Life Insurance

Generous Retirement Benefits - 14.62% Employer Paid/4% Employee Paid

Paid Vacation Leave and Sick Leave

Onsite Childcare Center

Professional Development Opportunities

JOB SUMMARY: The Director, Marketing & Communications oversees the coordination and implementation of strategic marketing initiatives to enhance the institution's brand, attract prospective students, and engage the campus community. They lead a team in managing and executing digital campaigns, public relations, the college's website, college's social media channels, internal communications, printing, video/photos, graphic design, assist with media coordination and the Printshop to achieve enrollment and retention goals and build on the LCCC brand.

ESSENTIAL FUNCTIONS: this position is exempt, i.e., is not eligible for compensatory or overtime pay provisions of the FLSA. This listing of essential duties is not all-inclusive, but representative; other duties may be assigned). To perform successfully in this position, an individual must be able to perform principal responsibilities satisfactorily as well as possess education/experience, employ the knowledge, skills, and abilities as listed in representative fashion; reasonable accommodations may be made to enable individuals with disabilities to perform the principal responsibilities.

Directs the Marketing & Communication staff by executing the strategic vision for the department and implementing a comprehensive production plan.

• Leads the team to conceptualize ideas, brainstorming sessions, and ensure project deadlines are met
• Work with people across campus to set the vision for marketing efforts and the tone of approach for various marketing campaigns.
• Manages the work of individual marketing team members and the team's collective workload.
• Researches and remains current on marketing, advertising trends, and competitive markets for student recruitment and general marketing efforts
• Coordinates efforts with the rest of the Marketing & Communication Department
• Work with vendors to ensure creative consistency and provides assets as needed for project completion
• Serves as the primary back-up to the VP, MEC with scheduling media interviews and responding to media requests
• Identify innovative opportunities to market, promote and create broader recognition of the college.
• As requested/needed presents marketing updates and information with college leadership and the broader college community.

Supervises the department by managing its operations, delivering training, and making hiring decisions.

• Interview and make hiring recommendations, train, supervise daily work performance and evaluate designated staff.
• Recommends to the VP, MEC budget allocations that ensure quality and efficiency, while establishing timelines for both short-term and long-term projects.
• Maintains daily budget oversight for Marketing & Communications.
• Work with team members across the various areas (graphics, writing, photo, etc.) to provide feedback and guidance on their work and to occasionally as assist with offsetting workloads.
• Ensure compliance with safety regulations, college policy and procedures, and established standards.
• Monitor the assigned staff's work performance, provide effective and professional coaching, support employee development, and complete performance evaluation(s)
• Provides employee coaching and training on job assignments, standards, and customer service by demonstrating work procedures.

Ensure the department's compliance with all college procedures and processes by regularly monitoring fiscal, budgetary, grant, purchasing, contract, vendor, and other complex approval processes. Assist with/participate in College events and activities both directly related and adjacent to marketing and College awareness. Other tasks may be assigned based on contemporary institutional needs.

KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge

• Knowledge of administrative and office procedures and systems such as word processing, managing files and records, designing forms, and workplace terminology
• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, and coordination of people and resources.
• Knowledge of media production, communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, grammar, and AP style.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills

• Active Learning understanding the implications of new information for both current and future problem-solving and decision-making.
• Conflict Management use of tools, skills and processes to find respectful and creative ways to resolve disputes and disagreements.
• Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Critical Thinking using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Instructing teaching others how to do something.
• Judgement and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Management of Financial Resources Determining how money will be spent to get the work done, and accounting for these expenditures.
• Office suite software Microsoft Office software, including Microsoft Outlook
• Operation and Control Controlling operations of equipment or systems.
• Operations Analysis Analyzing needs and product requirements to create a design.
• Reading Comprehension Understanding written sentences and paragraphs in work-related documents.
• Troubleshooting determining causes of operating errors and deciding what to do about it.
• Quality Control Analysis conducting tests and inspections of products, services, or processes to evaluate quality or performance.

Abilities

• Category Flexibility the ability to generate or use different sets of rules for combining or grouping things in different ways.
• Communication the ability to effectively express your thoughts, ideas, and messages to diverse people in oral and written form. Public speaking skills and ability to write/edit emails, letters, and technical reports.
• Deductive Reasoning the ability to apply general rules to specific problems to produce answers that make sense.
• Emotional Intelligence the ability to manage both your own emotions and understand the emotions of people around you.
• Inductive Reasoning the ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Information Ordering the ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Originality the ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Selective Attention the ability to concentrate on a task over a period of time without being distracted.
• Speech Recognition the ability to identify and understand the speech of another person.
• Time Sharing the ability to shift back and forth between two or more activities or sources of information.
• Visualization the ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

PHYSICAL/MENTAL DEMANDS:

• There may be occurrences of interacting with employees and/or students, past employees and/or students, members of the general public, and others who express opinions, may exhibit strong emotions, which will require the employee to interact professionally, diplomatically, and appropriately